13 Branding Slip-Ups That Cost You Customers Every Day - The Northern Voices
Jennifer Sargeant emphasizes that effective branding should inspire action, not just admiration. She points out that many businesses focus on aesthetics—like polished logos and sleek websites—without ensuring their brand motivates customers to engage, share, or purchase. Jennifer advises that if your brand earns compliments but not conversions, it's time to reevaluate and focus on strategies that drive meaningful customer actions.