SEO, Digital & Social Media Advertising with Jennifer Sargeant - Lee University

In this guest lecture at Lee University's Principles of Advertising class, Jennifer Sargeant, founder of Digital Sargeant, shares her expertise on digital and social media advertising. Drawing from over a decade of experience, she discusses the importance of authenticity in marketing, the power of storytelling, and strategies for local businesses to effectively engage their audiences online. Jennifer emphasizes the significance of building genuine connections and provides actionable insights for students and aspiring marketers