10 Ways to Help Clients Identify Their True Competitive Advantage in a Crowded Marketplace

Our founder, Jennifer Sargeant, shares her thoughts in this article on guiding clients to uncover what truly sets them apart—even when the market seems saturated. In a space filled with generic differentiators, Jennifer focuses on meaningful depth: analysing customer perception, scrutinising operational data, and elevating human-centric strengths. Her contribution—among other expert voices—gives marketers practical tactics to find real advantage, not just claim it.