13 Ways to Leverage User-Generated Content in B2B Marketing - b2bmarketer.io

This article features insights from Jennifer Sargeant, founder of Digital Sargeant, on how B2B brands can build trust and engagement through user-generated content. By highlighting real customer stories, testimonials, and authentic experiences, Jennifer explains how businesses can humanize their marketing, deepen audience connection, and stand out in a crowded digital landscape. With a focus on relationship-driven strategy and content that converts, this piece offers practical tips for B2B marketers ready to make their brand more relatable, credible, and community-centered.