Re-Engaging Inactive Customers:17 Creative Marketing Automation Strategies

This article features insights from Jennifer Sargeant, founder of Digital Sargeant, on reconnecting with inactive customers using thoughtful, relevant marketing automation. In a landscape flooded with “just checking in” emails, Jennifer emphasizes the power of strategic re-entry—meeting people where they are with content that resonates. Her perspective—alongside contributions from 16 other marketing professionals—highlights creative, real-world tactics for reigniting engagement and building long-term loyalty. A valuable read for marketers looking to re-engage smarter, not louder.