3 Marketing Wins That Helped a Local Flooring Business Increase Sales
Why Local Flooring Companies Are Struggling — And How We Helped One Thrive
If you're a local flooring business, you already know: competing with national chains and big box retailers isn’t easy. Between flashy TV ads, deep discounts, and big budgets, small flooring contractors and family-run businesses are often overlooked.
But that doesn’t mean you can’t grow — you just need the right flooring marketing strategy.
At Digital Sargeant, we recently helped a multigenerational flooring company in Wisconsin increase sales across three straight months — their first sustained growth streak since 2022. From carpet installation to vinyl plank flooring, this client faced serious competition from national flooring retailers.
Here’s how we helped them win — and how you can apply the same strategies to your flooring business.
1. We Localized Their Flooring Content (and Told Their Story)
Most flooring businesses post product photos or generic installation videos. That wasn’t cutting it. So we transformed their online presence with hyperlocal, personalized content.
What we did:
Showcased their carpet and hardwood flooring installation work with real customer stories
Shared the family history behind the brand (they’ve served the local community for decades)
Created content for Facebook, Instagram, and Nextdoor that targeted specific zip codes and neighborhoods
Ran Nextdoor ads focused on “flooring near me,” “flooring sales,” and “trusted carpet installers”
Why it worked: People aren’t just buying flooring — they’re buying trust. Personal content builds credibility and helps a local flooring contractor stand out from corporate competitors.
2. We Set Up an Automated Retargeting Email Funnel
Using a powerful website visitor ID tool, we captured leads before they filled out a form — which is a game-changer for flooring lead generation.
Here’s how it worked:
Someone searches “best flooring for basements” or “carpet installation near me”
They land on the site and leave
We send:
A follow-up email 1 hour later — “Looking for carpet or vinyl plank flooring?”
A reminder email 3 days later with a customer review
A final nudge 7 days later offering a free estimate
Results:
54% open rate (compared to 13–18% industry average)
98% email deliverability
Drip campaign keeps your flooring business top of mind
3. We Got Their Flooring Business on Local Streaming TV
We launched a flooring-focused OTT (Over-the-Top) ad campaign. This means their 30-second commercial aired on platforms like:
Samsung TV
Pluto TV
CNN Local News
Sling
Viewers saw the ad while watching shows on streaming platforms — and we could track which viewers later visited the website.
With a $10 cost per click and a 90% video completion rate, it was a powerful, measurable way to increase brand awareness for their vinyl, tile, and carpet installation services.
Bottom Line: This Flooring Company Got Results
With the right marketing partner and strategy, this flooring company hit:
3 months of sales growth
Higher community engagement
More website traffic from highly targeted zip codes
If You’re a Flooring Contractor — You Can Do This Too
Whether you specialize in:
Carpet installation
Vinyl plank flooring
Laminate flooring
Hardwood refinishing
Tile and grout services
…you don’t need a national budget to win.
You just need smart local marketing, the right digital tools, and a partner who gets it.
Let’s make your flooring company the next success story.
Based in Florida. Serving local businesses nationwide. Contact us today to build your flooring lead machine.
– Jennifer Sargeant
Founder, Digital Sargeant
Helping Flooring Companies Grow, One Zip Code at a Time
