Recovering After Google Wipes Out Your Local Visibility

When your business relies on local searches to bring in leads, losing your Google Business Profile can feel like the end of the road.

That’s exactly what happened to a service-based landscaping business we worked with. One address update triggered a cascade of problems: their listing vanished from local search, leads stopped coming in, and their online visibility tanked.

But we turned things around.

Instead of panicking, we got to work. In my new YouTube video, I unpacked how we helped them bounce back—and grow even stronger.

The Problem: Visibility Wiped Out

This business made a small but necessary change to their Google listing—updating their business address.
Suddenly, their profile was gone from Maps, their organic traffic dropped, and their lead funnel dried up.

To make matters worse, a Google algorithm update (later confirmed as a widespread bug) devastated rankings for many service-area businesses, especially in local SEO.

Our Digital Marketing Strategy:

At Digital Sargeant, we implemented a recovery plan built for resilience:

• Aggressive local SEO targeting city-specific keywords and optimized service pages

• Content marketing with blogs, social posts, and GMB updates to show relevance

• Social media engagement to drive direct leads during downtime

• Profile restoration support to ensure the client’s listing met all of Google’s evolving standards
  
  

The Outcome: Back—and Busier Than Ever

Thanks to a persistent, multi-platform strategy, the client didn’t just recover—they grew.
Their Google Business Profile returned, their local rankings improved, and they’re now fielding more leads than ever before.

This experience proved what we always say: short-term setbacks can lead to long-term growth when you have the right digital partner.

💡 Ready to rebuild your visibility and grow your business?

Book a call with Jennifer Sargeant and see what’s possible: www.digitalsargeant.com/local-business-marketing